Following the NFL tradition to leave a lasting and significant in the city where the big game is held, the N.Y./N.J. Super Bowl Host Committee created the Snowflake Youth Foundation. Its mission: transform after-school facilities for youth in New Jersey and metropolitan New York.
In 2012, the Foundation named Boys & Girls Clubs of America as its primary charitable partner. Since then, it has donated nearly $4 million to make critical repairs and renovations at 20 Club facilities. That includes some damaged more than a year ago by Hurricane Sandy, as you can see in this video by the Robert Wood Johnson Foundation (a Snowflake Youth Foundation partner).
This generous support meant the world to so many of us. Like the Boys & Girls Club of Newark, whose gym, swimming pool, dance studio and learning center were all renovated. And the Boys & Girls Club of Paterson and Passaic, where Executive Director Peter Thornton called the makeover of the Club's 25-year-old pool "a blessing ... these days, capital funding is hard to find."
Super Bowl XLVIII is in the books. Thanks to the Snowflake Youth Foundation, its legacy will be felt by New York and New Jersey Club kids for years to come.